Digital PR is the key to truly breaking out of your comfort zone when it comes to content, marketing and more. An insightful well-considered campaign can amplify your brand beyond traditional methods and can elevate you to a global audience.
Research and keyword methodology used to inform the campaign
Trends, data and your position considered and a structured brainstorm completed
Several ideas presented to you to maximise your potential
Gathering of data and collateral (images, graphics, quotes)
Press release and blog equivalent written to sit on your website
List of media titles to approach to be presented
Outreach completed to journalists
Follow-ups and reporting included
We guarantee at least 5 links on sites with a domain authority of 35+ and will keep pitching until we secure them
Step 1
To ensure you hit the right tone and are sending a campaign that is going to strike gold, we look into keywords, data and trends around the subject matter on offer. From there we include our whole creative team in a strategic and structured brainstorm session for ideation. These ideas are then developed and presented to you as potential campaigns.
Step 2
From there we create all content assets to sit on your site and use our creative team to produce infographics and innovative ways to present the campaign ideas effectively. We then create a press list of the publications and titles to target before signing these off with you. We then approach the media list with an effective pitch to secure coverage and aim to secure a link back too.
Step 3
Once we have sent a pitch, we strategically follow up and extend the offer of further assistance to the titles approached. We will keep pitching until we have secured at least 5 links on sites with a domain authority of 35+ for you. We then create a report and produce a list of next steps you can take to make the most of the start we have made with a single campaign.
You will experience the whole creative Digital PR process side by side with us as we step from ideation and strategy through to delivery and journalist and blogger outreach.
This will result in coverage for you that stands out, attracts more organic visitors to your website and in turn, more sales.
We have a large-scale national media database with access to thousands of journalists, bloggers and influencers. However, we also have working relationships with a great many journalists both on a national and a niche level, as well as local and regional titles.
Digital PR, sometimes known as link-building, is a strategy that involves creating content with a unique hook and outreaching to bloggers and journalists in order to get coverage (and therefore links) on relevant websites. Traditional PR, while still valid, aims more at reputation, information and a more general approach.
We will keep pitching until we secure you at least 5 links on sites with a domain authority of 35+ (this is our minimum, it’s likely we’ll secure more). We will also agree any additional KPIs with you ahead of working on your Digital PR campaigns.
We have access to a great number of data sources. These range from official government statistics, to specific industry data sets. We can also commission specific studies or use your existing company data or email databases to ask specific questions or find out certain information that can fuel an effective campaign.
Digital PR offers you an effective way to build the high-value backlinks your SEO strategy needs. This strategy also works best with a well-optimised website and social media presence that demonstrates your expertise.