Have your voice amplified
A podcast strategy is one of the most lucrative lead magnet methods out there and with good reason. The expense and time investment into creating your own podcast can be a real hurdle for many businesses, but giving a portion of your time to an established podcast series can mean you are heard by an entirely different and sizable audience. The networking, brand exposure and possibilities unlocked by this kind of activity can be invaluable.
Plus you’ll be working with a team who deeply understand the power of the podcast first-hand, with our own eCom@One eCommerce Podcast currently at 170+ episodes and counting.
Podcast Guest Placements
1
Guest Placement
Research into your niche and wider options
A profile created for custom pitching
Creation of a hit list
20x approaches to leading industry and niche podcasts
Management of booking
Recommendations for equipment and podcast recording prep
Advice on how to amplify your episode after broadcast
£895
Order now for delivery on Tuesday, 5th November
2
Guest Placements
Research into your niche and wider options
A profile created for custom pitching
Creation of a hit list
30x approaches to leading industry and niche podcasts
Management of booking
Recommendations for equipment and podcast recording prep
Advice on how to amplify your episode after broadcast
£1,695
Order now for delivery on Tuesday, 5th November
3
Guest Placements
Research into your niche and wider options
A profile created for custom pitching
Creation of a hit list
35x approaches to leading industry and niche podcasts
Management of booking
Recommendations for equipment and podcast recording prep
Advice on how to amplify your episode after broadcast
Further advice on where to head next
Advice if needed on launching your own podcast or recording a one-off
£2,295
Order now for delivery on Tuesday, 5th November
How it works
Step 1
We get to know you and your industry by drilling down into what makes you unique as a brand and crucially, as a guest. We then jointly come up with a hit list of podcasts you want to be featured on and agree on a schedule for approaching them. We also work with you to create a pitching profile with your specialist knowledge showcased.
Step 2
We reach out to the allotted amount of podcast producers, making sure we highlight the USPs of having you as an esteemed guest including your industry knowledge and reasons you'd make an amazing podcast guest. This is done via a combination of email and social media approaches, all strategically planned for the best return rate.
Step 3
Once a podcast slot has been agreed upon, we see you through the booking and recording process, before leaving you with advice on how to maximise reach following your appearance. This includes liaising with the podcast producer to ensure all tags, social media and other uses of the episode are optimised for organic traffic to your website.
What We'll Deliver
A one-stop shop for appearing on a podcast, from identifying your USPs, to matching you with a leading podcast, to the promotion once the work is done.
You can expect that once you have appeared on a podcast or two, more will follow as your name becomes more recognisable to listeners and other podcasts alike, and your voice is amplified.
Frequently Asked Questions
We seek out podcasts where they accept guests, but also seek out the shows where they take part in podcast guest exchanges. These are the ones to hone in on and contact. We also have an extensive network of contacts thanks to our own podcast and having launched several as a service as an agency.
Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your thought leadership and expertise. It can even serve as a way to build an audience for your own podcast if you have one.
Typically, podcasts do not pay their guests. You can consider your “payment” as being the exposure to the audience you are speaking to. Remember, even if a podcast is small now, there is an assumption among hosts and guests that the show will grow, and the exposure will increase.
The guest’s role is to engage in conversation with the host, answer questions, and share
their thoughts and experiences to enrich the content and provide value to the listeners. In addition, a guest can also help in attracting a wider audience to the podcast as well as reaching the podcast’s existing audience.
Podcast production varies massively, but a good host will brief you on how they record and what standard they expect. At most, a small investment into a decent podcast microphone would be a great place to start, however many podcasts are recorded with minimal equipment needed.
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO