Communicate with those that matter the most with press releases
Press releases, although traditional in nature, are the lifeblood of news, communications and dissemination of knowledge. The humble press release can transform the reach your content has and can be an excellent way to support larger content projects such as Digital PR campaigns, blog content strategy and more. After all, when you draft a press release, you have more control over the narrative.
Press Release Writing
Standard
Research and comms with you to build your press release
Gathering of links, collateral and quotes
Drafting of press release
Final draft after a round of corrections/edits from your comments
Presentation of final draft in ready to send format
Presentation of blog version ready for internal linking via your website
£195
per campaign
Order now for delivery on Friday, 25th October
VIP
Research and comms with you to build your press release
Gathering of links, collateral and quotes
Drafting of press release
Final draft after a round of corrections/edits from your comments
Presentation of final draft in ready to send format
Presentation of blog version ready for internal linking via your website
List of recommended media outlets to send to
Accompanying pitch email draft for your use
£395
per campaign
Order now for delivery on Friday, 25th October
How it works
Step 1
We look over the subject matter you want to cover, or identify with you what the aim of the release is to be. Whether that is a product launch, an event, a statement within your niche or even the appointment of new staff, we’ll be able to better understand what it is you need. We will also recommend approaches to the content.
Step 2
Using a blend of our writing expertise and AI tools that we have available, we will draft a thorough, press-ready release that will need minimal edits and aligns to the brief we have been given. We will also present this in a template style so that you can adapt, reuse and recycle at your own discretion.
Step 3
We will then create a final draft, as well as a blog version which will subtly translate the release into something you can use, optimised for your website. This will be crafted with SEO in mind, taking into account keywords you want to target as well as voice, style and intent.
What We'll Deliver
Following our tried and tested process, you will have a press-ready release that can be used in a variety of ways, whether that is to launch a product, announce a new product, sum up your recent activity or any number of other purposes.
It will be written to be informative, contemporaneous and accurate and to speak with a voice that your audience expects.
Frequently Asked Questions
We have former journalists within our team as well as practiced content writers who can tackle a huge range of subjects. As long as there is a story there, we will find it and present it in a dynamic and informative way.
A press release allows you to control the narrative to its furthest reach, and the publications who receive it. You can provide as much information and be as helpful as possible by presenting a story professionally. Choose not to and stories may appear written by those who are nowhere near the source.
We recommend using our ‘VIP’ service tier here if you are unsure of where to send something. We will provide you with recommendations on where to send releases and a draft approach so you can improve your chances of having your story covered.
We always seek out the nature of a release before aiming for a word count. However, a story often needs room to breathe, so we would approach this on a case by case basis. More than 800 words is probably too much, so a longer form blog you can lead people to for more information is probably the best way to present something if you need to drill down into that much detail.
As a general rule, by using a writing style with sentences that are 25 words in length or fewer. A good press release should take a factual tone and be short and concise. This gives journalists the essence of a story. They will get in touch if they want more information.
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO