Blogging is proven to be one of the most effective ways to make an impact on your audience and your sales. Approaching this the right way is crucial. Don’t simply write without thought, work with us to be strategic and you’ll see your content outperform your competitors and truly shine.
Complete keyword research applied ahead of writing
Content brief compiled and signed off with you
Collateral suggestions (photos, infographics, embedded content)
1,000 words produced on subject
SEO-optimised draft produced
Final version produced with uploading suggestions
Complete keyword research applied ahead of writing
Content brief compiled and signed off with you
Collateral suggestions (photos, infographics, embedded content)
1,500 words produced on subject
SEO-optimised draft produced
Final version produced with uploading suggestions
Step 1
We receive the subject and research keywords that are likely to rank within your niche, before producing a strategic content brief that lays out details such as keywords, subject specialisms and a blog structure that we know will work for you. This brief will be sent over to you along with our proposed blog title, giving you the opportunity to approve your blog topic before we start writing.
Step 2
After approval of the content brief, we set about creating your blog, ensuring we hit the right tone, level of detail and relevance for your audience. During this stage we also use imagery, subtitles and breakout sections to make your point. We also optimise the blogs against your competitors and various other aspects including ease of reading, tonality, SEO metrics and more to ensure it performs as it should whilst also being readable.
Step 3
After internal sign-off, we present a complete and comprehensive document that is website-ready and optimised. Alongside this we offer uploading notes, resource references, internal linking suggestions and everything you need to make your content shine when in place. Then it’s over to you to upload and see your content truly working for you.
You can expect a high-performance and competitive piece of content that can be used not only as a lead magnet for your brand’s website, but also a resource for existing and potential customers. It will also act as a lever for social media, paid strategies and more.
Simply put, it will transform your standard content strategy into something that’s supercharged.
Yes, with more than a decade of eCommerce experience, we are confident we can deliver insightful copy on any subject in the niche with confidence that it will perform.
1,500 words is just one of our options, if you need to go deeper into a subject, then we have a range of options that explore long form blog content.
We have seen continued growth for brands that we have worked with across the sector. From organic traffic boosts to more sales, having the right long-form content in place really makes a huge difference.
A content brief lays out the skeletal elements of a blog before we write it. It includes all the keywords, subjects, details and descriptions you might need to include on our recommendations and your own input into the subject matter. Therefore when it comes to writing, we are informed and strategic with our approach.
With an SEO team with years of technical and practical knowhow when it comes to ranking factors, we are confident in the tools that we have and the innate knowledge our experts have to not only create quality content, but material that will mean your blogs rank and drive growth.