Strategically attract customers to your category pages
Category pages are one of the most underutilised areas of many eCommerce brands’ websites. With a lot of real estate being unused on a store’s category page, you can give useful and strategically placed advice and information that not only attracts visitors but keeps them on site for longer.
Our proven CATalyst strategy can transform your sales funnel and really kickstart your eCommerce growth. Our framework instead builds content specifically around ranking and making those categories hubs of information that stand out from your many competitors.
CATalyst Content
Standard CATalyst
Commencement of keyword research for your category
Written and optimised content for your category page (800 words)
Recommendations on how best to present
Instructions for uploading and updating CATalyst once in place
3x researched and written FAQs
£295
per category
Order now for delivery on Tuesday, 31st December
VIP CATalyst
Commencement of keyword research for your category
Written and optimised content for your category page
In-depth analysis of your feed and page structure
Recommendations on how best to present
Instructions for uploading and updating CATalyst once in place
3x long form (3,000+ word) blogs, giving you circa 10,000 words of optimised content to link to
5x researched and written FAQs
£1,795
per category
Order now for delivery on Thursday, 9th January
How it works
Step 1
We work with you to determine which category pages need the most improvement to better grow sales and rank for. This might be an existing category you notice gets a great volume of traffic but doesn’t convert, or could simply be something you want to see grow. We combine this with keyword research to ensure we are hitting the right content for your page.
Step 2
We write the content with SEO and search intent in mind. By using a range of AI tools as well as our own eCommerce knowledge, we aim not only to keep people on site, but to effectively hone in on becoming the go-to resource for your audience. By utilising a strategy we call ‘topical authority’ we focus on drilling down to the very base of a topic and owning every term that a potential customer could want.
Step 3
For VIP tier customers, we then create three long form blogs that span more than 3,000 words of optimised content, taking the form of guides, resources and advice on your niche and products associated with the category. By using AI assistance, this means that search intent, keyword topics and every technical detail is considered so that we can roll out content that performs right away and attracts qualified, engaged customers.
What We'll Deliver
Once we have completed the CATalyst process, you will be left with a fully-optimised and high performance category page that is ready to convert traffic in a much more levelled up way. By ensuring there are multiple points of interest included at every stage of the eCommerce journey, your customers are more likely to stay on page, consume the relevant content and ultimately have more touchpoints with your brand by simply browsing than they would by simply visiting a standard issue list of products with no associated information or guidance. This practice has transformed multiple clients’ growth by taking these simple steps.
Frequently Asked Questions
Category pages help search engines understand the relationship between different pieces of content and how they fit together. Category pages can also boost the ranking of individual pieces of content through internal links.
Category pages are the lifeblood of an eCommerce store. They can carry much more weight than the average business considers. From an optimised category page you can attract more traffic, keep people on page for longer and showcase your expertise and give valuable advice to customers who are seeking more than being sold to.
Yes, we are more than able to rank these pages as there are multiple ways we can keep a customers’ interest. This can be achieved through linking to other categories, offering insights into other similar products or internal linking which means even after converting, they will stay on page.
Our strategy aims to improve what your category page can achieve, but common mistakes for existing pages can include:
- Poor keyword research
- Failing to optimise page titles
- Overusing keywords
- Ignoring meta tags
- Lack of image optimisation
- Not having a mobile-friendly website
- Poor use of internal and external links
- Not using the proper URL structure
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO
Accelerate Your Online Growth With SEO, PPC, Digital PR and CVO